ABRL is committed to assure our consumers of the quality of our products and services on a consistent basis and earn consumer trust and recognition of ABRL as India's premier retail organization. The above will be achieved by :

1. Ensure that the products available at the stores meet the regulatory and statutory requirements through implementation of best practices (Good Manufacturing Practices, Good Hygienic Practices, Good House Keeping, etc.) at every stage and in every operation.
2. Ensuring that for 'Own Brand', the products meet our stringent specification requirements; while at our processing sites and extended supplychain, the manufacturing practices and processes meet the highest standards of GHP & GMP at every stage and in every operation.
3. Ensuring that manpower resources are committed, competent, fully trained and working in a seamless manner.
4. Ensuring that different functions including buying & merchandising, supply chain management, operations and business partners understand and share our concern for quality.
5. Implementing a rigorous, credible & efficient assessment, inspection, testing & certification system.
6. Striving for continuous improvement through dynamic review process.

ABRL is also committed to respecting our Corporate Social and Environmental responsibilities.